This is because email marketing is easy to manage, gives you full control, and allows you to establish a direct contact with your customers.
Not convinced on email marketing? See these reasons why building an email list is so important today. It s important to understand that a lot of your success with email marketing depends entirely on the email marketing software you choose because they are responsible for making sure that your emails actually get delivered. If you aren t careful, then you will end up paying a lot more money for fewer marketing features and terrible email deliverability rates (which causes you to lose even more money).
What to Look for in a Good Email Marketing Tool? A good email marketing service should enable you to create highly engaging email newsletters with an easy user interface (ideally drag-and-drop editor). You should be able to easily send bulk emails that are actually personalized and targeted without a lot of work. This is also known as marketing automation. Aside from that, your email marketing service must make it easy to manage your contact list, segment users into groups, and track the performance of your email marketing campaigns.
Most importantly, a good email service provider ensures that your email campaigns do not end up in the spam folder. Having said that, let s take a look at some of the most popular email marketing service providers and how they stack up against each other. . Mass Email Sender for Bulk Email Blasts is one of the largest and fastest growing email marketing service in the world. It is also the most easy to use and beginner friendly email marketing service.